We Have A Way With Words

Irish small businesses can now avail of a very attractive offer to get online for free, in a scheme promoted by Google, Blacknight, An Post and the City and County Enterprise Boards.

I have been training people how to improve their business writing for many years. I always end my training workshops with a summary of the day's material and have condensed my one-day course into ten top tips, comprising just 30 words. I hope you will find them useful. Here they are:

1. Know your audience
2. Know your purpose
3. Use direct language
4. Keep everything short
5. Don't use jargon or clichés
6. Remove excess words
7. Spell correctly
8. Use good grammar
9. Format content well
10. KISS it!